As part of The Misk Art Institute’s tour in the USA, Aya Mousawi was the Executive Producer and Curator for a major one night exhibition in Downtown LA and dinner at the Los Angeles County Museum of Art (LACMA). With one week lead time, Mousawi was invited to realise the events in April 2018. Sourcing and leading the transformation of a derelict warehouse in LA’s Downtown Arts District into a unique exhibition venue featuring video works and installations by 30 leading Saudi Artists. Welcoming 800 visitors, the one-night event included 3 live artist performances, music, and a full dinner and reception. The 3-day marketing campaign had a reach of over 2 million digital imprints across social media, newsletters, adverts and leading event websites in LA. The intimate 80 people VIP dinner at the LACMA, welcomed members of the Misk delegation as well as members of LA’s Art community and honoured the Museum as having been the first US institution to acquire works by Saudi artists.

Project: KSA/LAX



Client: Misk Art Institute

Year: 2018