As part of the Wadi Al-Fann pre-activation series Aya Mousawi & Co worked under ATHR Advisory to lead the Curatorial Direction and implementation of the Immersive Experience. The event was a one night immersive artistic performance in the landscape of AlUla for 200 VIP guests. Two visual artists were commissioned as part of the scope to design a new performance based artwork which drew inspiration from the landscape of AlUla. A culinary artist was invited to curate and lead the dining experience which formed an integral part of the night. The event encompassed art performance, music collaborations with the local music school, culinary arts, light and stage design. Aya Mousawi & Co oversaw the full delivery of the event under ATHR Advisory.